Patrick’s Weblog


Develop of the name of the magazine from survey results
March 12, 2009, 12:34 pm
Filed under: AS Media Main Task, Research

I created 4 names of which I gave the option for the participants of the survey to choose which one they like in a poll and left a textbox for them to leave a reason why, here were the results:

Radar
24.3%
NewPerspective 0.0%
RATED
43.2%
Just Loud
32.4%

Comments/Feedback About “Radar”:
“It’d be good for a magazine about new bands, as it’d refer to the new bands being on the ‘radar’”

“Because it gives the impression that it’s picking up new artists on the ‘radar’!”

“You can tell its about up and coming bands, which would interest a lot of people”

Comments/Feedback About “RATED”
“Stands out more from the others”

“Rated is short and sharp, easy to remember and makes sense to what the magazine is for”

“Sounded the more professional name and would fit with the magazine and it sounds the best because it rolls off the tounge”

Comments/Feedback About “Just Loud”:
“Reflects the music I like”

“Simple but bold”

“I an see my self using the name and buying the magazine with a name like that”

“How music should be played”

The Next Step
Using the two most popular names “Rated” and “Just Loud” I will create some mast head designs and get opinions from more participants to implement this into my magazine.


1 Comment so far
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[...] After this I came up with initial ideas, I sketched 3 designs of front covers and 2 designs of contents and double page spread designs. These sketches were just basic ideas of where text, images and different features will be placed. I annotated them to show what my ideas were and how I will develop the sketches. I also created 4 mast head designs because a logo is very important to a magazine, it is a magazines identity. After the designs I had asked a focus group what their opinions were of the designs and the mast heads and got the group to vote and give opinions of what they felt, this can be found here. [...]

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